2025 State of Programmatic Report
The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Cricket Lights Up Mobile Screens
Fall Audience Guide
Fast Facts: 2025 Eurovision Song Contest on Social Media
Consumer AI Tool Usage
Os dados por trás do consumo de CTV no Brasil
Flexible by Design: Building Standards That Fit a Multi-Currency World
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Scor...
The Power of Cross-Platform Measurement in India
Social waves: Measuring the True Reach of Digital Content
Revolutionizing Alcohol Advertising for CTV with Proximic by Comscore’s LDA...
Advertising in age-restricted industries like alcohol and gambling faces unique regulatory hurdles, complicating the scaling of ad targeting across different screens. Connected TV (CTV) has emerged as...
The strategic leap to unlock India’s total digital audience measurement
Comscore Congressional District CTV Index
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...
Comscore Campaign Ratings Local